What happens when the world suddenly reconfigures itself around a very different kind of relationship?
When new rules are invented, what do brands really own?
What's behind the Enneagram's resurgence—and why should brands care?
How tightness and looseness explain everything, including brand.
Your user is changing.
Wellness is one of the strongest forces in branding today, but the deeper history of self-care reveals a connection many brands never think about.
The forces that shape our communities, and where brands fit in.
Celebrity is changing.
When consumer habits fall apart, look for the rituals that remain.
A change in our identities that was coming long before COVID-19.
The psychological branding techniques of managing behavior during and after transformative cultural moments
As business slows, culture accelerates.
